Mirror Clothing
ROLE
UX Designer // UX Researcher
CHALLENGE
Design a modern and neutral logo for the company.
Design a responsive e-commerce website that is easy to use.
USER INTERVIEWS
COMPETITIVE ANALYSIS
DATE
Jul 2022 - Sept 2022 (80hours)
BACKGROUND
Mirror is a big clothing store chain for both kids and adults. Currently, they only have a very outdated informational website that only lists locations, promotions, and a bit of background about the company. For now, they want to start with a new logo and an e-commerce responsive website where they can sell their products online.
Mirror started back in 1994 as a clothing store targeting a budget-minded audience who looked for low-cost clothing for any occasion. The quality is pretty good and the prices are rather low. Their main goal is to make any type of clothing accessible to everyone.
Research
USER INTERVIEWS // COMPETITIVE ANALYSIS // USER PERSONA
RESEARCH GOALS
To learn:
How users interact with online shopping apps or websites
About their pain points and frustrations when it comes to online shopping.
What motivates our target users to purchase from our competitors
Synthesising the research…
USER PERSONA
Information Architecture
CARD SORT // SITE MAP
CARD SORT EXERCISE
This card sort exercise aims to understand how users would typically associate or group products. This information would allow us to know which items to group together later on in our site map.
In conclusion, I found that participants tend to name a category of items based on what occasion it’s suitable for.
SITE MAP
Brand & Identity
MOODBOARD // BRAND LOGO // STYLE TILE
V2
VERSION 2
VERSION 1
LOGO EXPLORATION
MOODBOARD
Interaction Design
TASK FLOW // USER FLOW // WIREFRAMES
// RESPONSIVE WIREFRAMES // PROTOTYPE
TASK FLOW
USER FLOW
WIREFRAMES
HI-FI PROTOTYPE
Iteration & Implementation
USABILITY TESTING // AFFINITY MAP
USABILITY TESTING
Test Objectives
Test the overall quality and ease of use regarding the navigation and flow of the design.
Test how users prefer to search for their clothes and if they are able to complete their intended goals without difficulty.
Test how easily the user can find items and finish the checkout process.
Observe any areas of hesitation, confusion, difficulty, etc.
Test Subject
Mid-Fidelity prototype for Mirror desktop website
Methodology
In Person: I will have my participants go through my prototype through Figma
Remote (if necessary): I will have the user share their screen through a video call while going through my Figma prototype.
Participants
Number of Participants : 4-6
Age Demographic : 18-50 Years of Age
Habits: Regularly shops online
Techsavy and knows how to use a computer
English speaking
