NFT Integrated Loyalty app
In recent years, companies across various industries have started incorporating Non-Fungible Tokens (NFTs) into their businesses to open up new avenues for engagement, marketing, and revenue generation. How can SPC Group enhance the loyalty experience for customers and their chain of merchants?
BACKGROUND
ROLE
UX Designer & Researcher
CLIENT
SPC Group x Claynosaurz
(Conceptual Project)
TIMELINE
3 Days
Objectives
Enhance merchant loyalty and sales through gamification and rewards.
OBJECTIVE 1
Create a platform that allows users to purchase food, services and products.
OBJECTIVE 2
Attract and engage a younger demographic of users.
OBJECTIVE 3
Market Research
Due to time limitation, I resorted to secondary market research to understand the behaviour and motivations of consumers in purchasing virtual items.
INSIGHT
People spend on game items due to emotional investment and social motivations.
Opportunity
There's a proven market for game assets, what more if we make them tradeable through NFTs?
The Big Idea
Using the popular Claynosaurz IP, integrate a Virtual Pet game mechanic and allow users to use in-game items (NFTs) to interact with pets or earn merchant discounts
Users select the species of their first Clayno. They can be further customised/personalised later.
Their Claynosaur will hunt “treasures" (items/rewards) for users in Claynotopia.
2. Idle Gameplay
Users logs back into the app to discover what items/rewards have been hunted. They can either consume them for food discounts or be used to enhance their Clayno which will then upgrade their hunting ability. (i.e. greater rewards)
3. Rewards
1. Selection
Prototype 1
Click on any screen to view the figma prototype
Summary
During the intense 3-day challenge, the emphasis was placed on developing a solid product idea, taking into consideration the time constraints that prevented the creation of a fully finished prototype.
To make the most of the limited time, I approached the challenge by streamlining the research process. Instead of conducting extensive market research and user interviews, I focused on leveraging existing data and conducting guerilla surveys. This strategy helped identify key opportunities. I also borrowed the Claynosaurz IP as a way to illustrate my idea, it could be easily swapped for any popular NFT IP.
Overall, I enjoyed the ideation process for this application and would like to see it being developed in the real world.